Despite spending the better part of my adult life performing fundamental research – an incredibly introverted experience – I’ve always known that communication is the key to any kind of personal or professional success. Moreover, communication is central in promoting societal movements.
I have been fortunate to work for people that put special emphasis on this skill set by offering special opportunities to travel to conferences, give talks within the university or for collaborators at their institutions. Not all research groups develop these skills unfortunately.
Today I came across an Intelligence Squared debate on the topic of GM Foods. All the participants are professionals in their fields, so this wasn’t a loaded debate.
For me the outcome was remarkable; 28% of the audience, representing almost all of the previously undecided viewers, were swayed in support of GM technologies. This result alone should emphasize the importance of clear communication and how essential it is in motivating society.
It doesn’t matter how great your invention, technology, or idea is. If people don’t know about it, or understand it, then they won’t support it.
You can find the link to the debate below. I encourage you all to watch it if you have the time this weekend.